Redefining Wanderlust: The Shift in Travel From a ‘Want’ to a ‘Need’
COVID significantly impacted travel demand shifting it closer to a “need” than a “want.” This change reflects a deeper societal shift where experiences and exploration have become integral to personal fulfillment and well-being. Is this shift a temporary reaction or a long-term trend? How will it shape the future of travel and tourism? Insights from the HSMAI Global Distribution Advisory Board.