Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, including improvement in business travel bookings.
Showing Items with Group Market Trends Category
What’s promising and maybe a little surprising for some is group has been consistently improving in the third and fourth quarters.
According to Groups360’s most recent research into the shopping and buying experiences of part-time meeting planners, these administrative professionals stated that nearly all of their meeting types will return to the face-to-face format as soon as it’s safe to do so.
Nassetta shares Hilton’s experience during the pandemic, his thoughts on the future of hospitality, and how hotels can better work to support event professionals and bring in more business.
With the right attention and guidance, this untapped opportunity could mean more loyal group business for the hotels that meet their needs.
Here are five challenges to sourcing meetings as well as ways hoteliers can stand out from their comp set by addressing the needs of planners.
As hotels pursue reopening to varying degrees, they are preparing themselves to welcome back groups. But how likely is it that groups will be there?
The group sales landscape likely will be very different in the near to medium term. Hotels will need to be agile in pivoting to whatever the new normal looks like.
Alan Kilker, Senior Sales Executive, JW Marriott Phoenix Desert Ridge Resort & Spa, provides advice to colleagues on stepping back into an industry that has been hard hit in a way that none of us could have foreseen.
In this video, SiteMinder’s James Bishop, Senior Director, Global Demand Partnerships, provides HSMAI insight into continued booking momentum.