With costs rising and flow more difficult to achieve, sales teams must exceed revenue expectations for hotels and/or ownership to achieve acceptable profit levels. The HSMAI Sales Advisory Board got together to discuss how to meet those revenue expectations.
To kick off the 2022 HSMAI Sales Leader Forum in October, Hannah Smith shared STR’s latest views on the economy, the mindset of travelers, and expectations for how and when travel will fully recover.
Planners are ready to get back to in-person meetings while attendees are a bit less enthusiastic, MMGY tells HSMAI.
Carolyn Corda, Chief Marketing Officer, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, including improvement in business travel bookings.
What’s promising and maybe a little surprising for some is group has been consistently improving in the third and fourth quarters.
According to Groups360’s most recent research into the shopping and buying experiences of part-time meeting planners, these administrative professionals stated that nearly all of their meeting types will return to the face-to-face format as soon as it’s safe to do so.
Nassetta shares Hilton’s experience during the pandemic, his thoughts on the future of hospitality, and how hotels can better work to support event professionals and bring in more business.
With the right attention and guidance, this untapped opportunity could mean more loyal group business for the hotels that meet their needs.
Here are five challenges to sourcing meetings as well as ways hoteliers can stand out from their comp set by addressing the needs of planners.
As hotels pursue reopening to varying degrees, they are preparing themselves to welcome back groups. But how likely is it that groups will be there?
The group sales landscape likely will be very different in the near to medium term. Hotels will need to be agile in pivoting to whatever the new normal looks like.
Alan Kilker, Senior Sales Executive, JW Marriott Phoenix Desert Ridge Resort & Spa, provides advice to colleagues on stepping back into an industry that has been hard hit in a way that none of us could have foreseen.
In this video, SiteMinder’s James Bishop, Senior Director, Global Demand Partnerships, provides HSMAI insight into continued booking momentum.
By teaming up with the data science team at LodgIQ, Phocuswright is evaluating a broad swath of hotel-related and other data across a variety of key metropolitan areas. In this video, Phocuswright Managing Director Pete Comeau provides exclusive insights into the latest report on the Boston market for HSMAI.
EproDirect conducted an online survey of meeting planners to better understand the sources they typically use for research, their communication preferences and their booking patterns. Among the report findings: The…
Hotels realize that their current group strategy, with salesforces simply trying to keep up with an onslaught of inbound requests, might not be up to the challenge.
At HSMAI’s Chief Sales Officer Executive Roundtable, held in conjunction with HSMAI’s Sales Leader Forum in Frisco, Texas, on Nov. 5–6, CSOs from hospitality brands, management companies, and owner groups engaged in a high-level conversation that included identifying some of the trends that have most surprised them this year. Here are four things they said are keeping them up at night.
A recession is coming but hospitality sales, marketing, and revenue optimization professionals aren’t necessarily preparing for it. Its impact will be closer to the post-9/11 economic aftershock than the Great Recession. And one response will be to more actively pursue group business. Those are some of the findings from live polling conducted at HSMAI’s Fall Curate 2019 event.
The rise of RFP engines and distribution channels has drastically changed the landscape of hotel group business. While these are important, necessary tools for hotels and meeting planners alike, they’ve…
Why meetings market data intelligence is a hotel’s answer to more successful prospecting — and a smarter long-term strategy for group sales. an HSMAI and Knowland White Paper. Download the…
Insights from meeting planners on what is important to them when drafting contracts for their meetings and events. Read the Successful Meetings article.
New research conducted by Expedia Group Media Solutions has found 60% of corporate travellers globally extend their trips to add some leisure activities.
This in-depth look at a critical component of the hotel business mix is the first of its kind and filled with detailed insights and key metrics which reveal increased intermediation in the groups and meetings segment.
Of the 168 markets that STR tracks around the United States, 25 are delineated as the “Top 25 Markets.” They are not necessarily the largest markets, but those that, as a group, give the best indication of performance in the larger metros around the country.
By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) When Marriott International announced last month that it was reducing its commission for group…
Two Roads Hospitality has released data from its recently conducted “State of the Meetings Industry” survey revealing 2018’s top meeting trends. In its sixth annual survey, the company analyzed responses from more than 300 corporate, association, government, and independent planners—66 percent of whom control more than $100,000 per year in guestroom, meeting space, and food and beverage spend for their organizations.
Hitting high demand can make sales and marketing much easier, but that’s no reason for hoteliers to rest on their laurels.
Group business is pacing well for next year, but booking windows are getting shorter, and it can be tougher to raise rates, said sales and marketing executives at HSMAI’s Fall 2017 Hotel Management Company Sales & Marketing Executive Roundtable.
Insights from interviews with meeting planners include ideas for how hotels can personalize their RFPs and event experiences to boost bookings.
Virtual reality has finally arrived. And destinations and venues are getting increasingly creative about using it for 360-degree tours, high-flying site visits, and more.
Still trending upward, but at a slower pace than last year.
Here’s a look at how the group and transient segments in the U.S. luxury and upper-upscale chain scales performed in the past year, and what that could mean for the industry going forward.
With new age groups entering the workforce, along with overall industry changes such as supply growth and distribution changes, hotels are evolving to meet the needs of today’s business traveler.
More highlights from the annual NYU International Hospitality Industry Investment Conference include conversation about merger-and-acquisition activity, loyalty and the transactions climate.
More meeting planners are looking to engage remote attendees and presenters — and hotel partners are upgrading their properties to help them.
Michael Smith, Vice President, Sales and Marketing, JHM Hotels, and member the HSMAI Sales Advisory Board, discusses how the hotel community should address the influx of third parties and intermediation.
The meetings industry fared better in 2015 than in the previous year and planners are plenty optimistic about what 2016 holds — despite the challenges they face.
Marriott CEO Arne Sorenson unveiled a new video yesterday discussing the future of meetings in hospitality at the annual Professional Convention Management Association (PCMA) Convening Leaders conference in Vancouver.