Meeting Planner Preferences

EproDirect conducted an online survey of meeting planners to better understand the sources they typically use for research, their communication preferences and their booking patterns. Among the report findings:

  • The most preferred method of receiving hotel information, updates or special offers is through email marketing communications (90.2%).
  • The hotel website is the primary source of information planners use to learn about meeting facilities. They are primarily using their desktop or laptop (97%) to access hotel websites, but many are also using their smartphone mobile devices.
  • Meeting planners continue to find a great deal of value in FAM tours, meeting facility guides and new hotel openings.
  • 66% of planners like to be engaged on LinkedIn, although surprisingly only 3% prefer to be contacted (solicited) through LinkedIn.
  • 78% find value in using a CVB for RFP distribution and destination assistance.

Request a full copy of the survey findings report.

Categories: Sales, Group Market Trends
Insight Type: Reports