Showing Items with Research Category


Staying Proactive as a Sales Professional

As part of its Confronting Coronavirus: What’s Next? webinar series, HSMAI hosted a sales-focused program on April 7. Ed Skapinok, immediate past chair of HSMAI’s Sales Advisory Board, and Amy Infante, CEO of GitGo, presented research and opinions on what hospitality sales professionals can focus on to drive the quickest recovery possible

Key Indicators for Hospitality Sales Professionals

HSMAI hosted a Chief Sales Officer Virtual Roundtable on March 26 that focused on the impact that COVID-19 is having on hotel sales. Here are three key indicators that CSO participants said are helping to guide their actions during the pandemic.

Data & Analytics for Sales Leaders: Tips for Success

At HSMAI’s Sales Leader Forum on Nov. 5–6, Dr. Kelly McGuire, principal with McRevenue LLC, presented a breakout session on “Data and Analytics for Sales Leaders.” Here is the third of four key takeaways.

Getting To Know Your Customers

Why meetings market data intelligence is a hotel’s answer to more successful prospecting — and a smarter long-term strategy for group sales. an HSMAI and Knowland White Paper. Download the…

Why Outperforming YoY Falls Short

As you analyze data, review market trends, and update your competitive analyses, have you been asking yourself the single most important question of all for the new year?  How and…

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