At HSMAI’s Sales Leader Forum on Nov. 5–6, Dr. Kelly McGuire, principal with McRevenue LLC, presented a breakout session on “Data and Analytics for Sales Leaders.” Here is the third of four key takeaways:
In order to get into the groove of data-driven, fact-based decisions, McGuire recommends asking for proof in order to have stronger, more accurate data. “Get it built into your culture,” she said.
Second, all data is filthy. Data cleanliness initiatives take a long time, McGuire said, but you can’t wait until the data is perfect or you’ll be waiting forever. Third, get used to using visualizations beyond spreadsheets to more clearly illustrate data, especially when sharing with others.