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Invest in the Talent Shaping Hospitality’s Future

At this year’s Adrian Awards, the HSMAI Foundation is launching a silent auction to support the people who power our industry. Donations directly support scholarships, faculty partnerships, industry‑aligned research, Rising…

A Note from Brian Hicks, CEO

Adrian’s Deadline Approaching: Submit Before It’s Too Late  There are 14 more days to submit Adrian Award entries! If you haven’t looked at the details – we’re excited to share…

Top 25 Awards: Nominations Open Sept 2

Each year, HSMAI honors the Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization, celebrating the people who are pushing our industry forward with fresh ideas, bold strategies,…

HSMAI Foundation Report: AI in Action

I’m excited to share the HSMAI Foundation continues its work exploring the impact of AI on our industry and on our workforce. The report will be widely distributed in the…

July Perspective Column

I left feeling more a part of the industry that I love and better equipped to tackle what’s next.
That’s what makes Curate so different. It’s not a conference; it’s a forum for the future. A space where commercial leaders can think beyond daily pressures, challenge assumptions, and uncover new paths forward together.

Breaking Down Silos, Together

If there’s one word that sums up the future of hospitality commercial strategy, it is unified. At HSMAI, we’ve long talked about the power of cross-disciplinary collaboration.

A(I) Recruitment Revolution

In 2024, AI adoption in recruitment within the hospitality industry remains in its infancy. While AI holds the promise of revolutionizing talent acquisition, most organizations are still experimenting, focusing on basic applications like resume screening and job description writing. 

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