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Using Consumer data in an integrated way to drive decisions

July 27, 2022 @ 1:00 pm - 2:00 pm



Hear from a hotelier who dedicates 100% of her time to data insights. Ivy has some case studies from Hilton on the magic things you can achieve from using consumer and social data to drive audience understanding and some practical ways to use it to drive stronger connection with consumers.


Ivy Esquero, Director, Planning, Strategy & Insights – Asia Pacific, Hilton

Followed by an open discussion.