A Refreshing Perspective on the Millennials | By John Bowen

Just by the size of their numbers, millennials will have a significant effect on the hospitality industry. In the United States, there are over 90 million in this demographic, making them the largest generational segment with a spending power of over $200 billion. In terms of travel consumption, millennials will account for over half of all travel spending by 2020.

Categories: Marketing
Insight Type: Articles