Attribute Based Selling, Being Stuck in a Bad Relationship and the Possibility of an Affair

Not much has fundamentally changed in the world of hotel systems. We are still selling room categories at a set price, we are still posting charges to guest folios, and are still checking guests in and out of the hotel. In an age where our smartphones could run any PMS developed in the early 2000’s, we need ever more powerful machinery to serve up the same essential functions. Yet hoteliers cannot walk away from it all, because their business depends on arcane, strung together systems that form the distribution web. It’s like being stuck in a bad relationship; I want to invite you to have a risk free, non-committal affair with us, and this is my pick-up line to you!

Categories: Marketing
Insight Type: Articles