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Excerpt from the HSMAI & Milestone Whitepaper
Background
Terranea, an extraordinary luxury retreat near Los Angeles, sprawls across 102 acres, offering 582 elegant guest rooms with ocean views, a golf course, a spa, exquisite dining, and 135,000 square feet of event space. The goal of the project was to enhance the web and booking experience to match the quality of the guest, meeting, and wedding group experience at the resort itself. Specifically, the challenge was to boost brand recognition, communicate the accommodation distinctions, and drive revenue, traffic, and organic search results. Key to this transformation was updating the website through great design, improved user experience, and mobile-friendliness.
Solution
Milestone was selected to support the redesign due to their digital capabilities, proprietary CMS, and robust analytics and business intelligence reports. The redesigned website featured intuitive navigation, high-quality visuals, and Milestone’s proprietary CMS., which provided advanced SEO capabilities to boost online visibility and drive traffic to the site.
Outcome
The revitalization of the resort’s online presence successfully tackled its challenges and achieved significant improvements in key performance metrics, including increases in revenue, overall traffic, website impressions, and an expansion of new users. This transformation not only reinvigorated the resort’s digital footprint but also cemented its position as a leading destination in the luxury segment of the digital space, effectively broadening the reach of the Terranea brand’s unique experiences to a wider audience.