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Brian Hicks, President and CEO of Hospitality Sales & Marketing Association International (HSMAI)
Later this month, at the HSMAI Commercial Strategy Conference, I’ll be sitting down for a fireside chat with industry leaders from the cruise and airport industries. We’ll explore what hotels can learn from their industries and commercial experiences. They will share the strategies, lessons, and best practices that have helped them build high-performing, results-driven teams.
A theme that has emerged in our planning calls is the importance of both specialists and cross-discipline leaders for an optimally functioning commercial organization.
But even specialists need to know enough about the other commercial disciplines, and how they impact them and are impacted by them.
And that’s exactly why we just released a refreshed 7th edition of our Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape. It’s not just a resource for digital marketers. It’s for everyone in commercial strategy who needs to understand how digital tools and trends drive business results. It also serves as the Study Guide for HSMAI’s Certified Hospitality Digital Marketer (CHDM) certification – which launched in 2012 and currently boasts 1,377 CHDMs in 46 countries around the world.
If you want to lead in today’s commercial space, digital fluency is essential. I invite you to join the conversation with Dimple, Angela, and me at CSC, and take a closer look at how the CHDM can sharpen your competitive edge.
Ready to level up? Explore the 7th edition of our Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape.