Hotels: From Pokemon Go to the Pokeconomy | By Francois Bonvin

When Pokemon Blue and Red came out to the market 20 years ago it was a Game Boy instant success. Two decades later, Pokemon are showing up in the middle of the street, in parks, restaurants, and yes, also hotels thanks to augmented reality. Although some people think it’s crazy, we see a powerful mobile marketing tool for hoteliers.

Categories: Marketing
Insight Type: Articles