HSMAI Customer Insight: U.S. Travelers Still Hitting The Open Road | MMGY

After months in quarantine, one of the things that I appreciated the most and hope others recognize and appreciate too is the experience of travel, and that it is not just about the destination, says Brian Klein, MMGY  Senior Business Strategist.  Perhaps road trips may lead travelers to gain a better understanding of their country and those around them, but honestly there is nothing like getting out and exploring on the open road.  This said, the research is telling us that as consumers remain reluctant to hop on a plane, traveling in a personal car is the preferred way to travel for the near future.  In fact, we have seen travelers continue to get a bit more “adventurous” with their drive radius as time has progressed.

Categories: Marketing
Insight Type: Reports