Brain Hicks, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)

My visit to Dubai for the Commercial Strategy Middle East Conference offered a unique global perspective and allowed me to get to know our global staff better. It was great to see how our work resonates across regions, fostering collaboration and innovation. The event highlighted the critical role we play in connecting industry leaders to share best practices and move the industry forward. Experiences like these reaffirm the importance of our mission and the opportunities ahead as we strengthen ties within our global network.
As we look to the future, I’m energized and motivated to continue the amazing work the association has established over the past few years. The experiences and engaging discussions have reinforced my passion and excitement for the Commercial discipline and highlighted the need for more human connection.
I’m grateful for the warm welcome I’ve received from all of you and look forward to building on this momentum as we continue our work to educate, innovate, and lead together.