HSMAI Top 25 Profile: Anja Fiedler

HSMAI honored the 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Anja Fiedler, Executive Director, Revenue Management Integration, Fairmont Hotels & Resort, is one of these honorees.  

 Anja has an extensive hospitality career spanning over two decades, managing and supporting properties ranging from 75 to 1048 rooms, Anja Fiedler has been a driving force in Revenue Management (RM). Her renowned for her expertise in fostering a robust RM culture within Accor and Fairmont, she has reshaped standards, trained teams, and focused on maximizing resources to propel top-line revenue and profitability, while keeping service delivery and employee impact in line of sight. She serves on the HSMAI Americas RM Advisory board, contributing to finding solutions to current industry challenges, and specifically supporting certification alignment with evolving trends. Anja joined the Accor and Fairmont Corporate office via Swissôtel New York and later Swissôtel Chicago, after working for InterContinental Hotels and Resorts in Berlin and New York City. She completed CRME and CHBA certifications and holds a degree in Hospitality Management from Emil Fischer Staatliche Fachschule Berlin, Germany.  

KEY ACCOMPLISHMENT: Fiedler has been key in orchestrating successful hotel openings and optimizing revenue management and distribution disciplines across Fairmont properties.  

WHAT INSPIRED THIS NOMINATION? “Anja’s dedication to excellence in revenue management and her ability to foster a culture of learning and growth have made her a respected leader in the industry.”  

Q&A WITH ANJA FIEDLER  

What advice would you give to your younger self?  

You will find your passion, it’s a journey. Don’t hesitate to take opportunities to do something you have not done before. Plan time in your day/month or year to focus on learning something new. Follow your curiosity, you may uncover interests you did not know you had. Find time to do the things you enjoy, and all of these little steps along the way will help you find a place in life that you appreciate.  

What keeps you inspired? 

 I enjoy helping others. Ideally teaching someone to help themselves, but also taking away a burden or providing support to someone in need, brainstorming with others for ideas, or mentoring someone to help them find their own solutions. Putting yourself into someone else’s shoes always gives a different perspective and appreciation for others around us