HSMAI Top 25 Profile: Dax Cross

HSMAI honored the 2022 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Dax Cross, CEO, Revenue Analytics is one of these honorees. 

Dax co-founded Revenue Analytics 17 years ago. Prior to co-founding Revenue Analytics, he was an attorney at the law firm of King & Spalding LLP. Over the past 17 years, Dax Cross has partnered with clients to create dynamic Pricing and Revenue Management capabilities that have delivered over $1 billion in organic revenue growth. He has strong cross-industry expertise, but with a particular focus on Travel and Hospitality. Dax has lectured on topics such as Revenue Management, forecasting, Price Optimization and performance measurement at Revenue Management conferences, industry conferences, Cornell University and Emory University, Goizueta Business School. 

Key accomplishment:  Dax not only encourages his customers and the industry to ‘reimagine how we work’ and to be more strategic, but he also practices what he preaches! Listening to industry leaders and serving as a thought leader himself to push us all forward. The results of these improvements: happy, more efficient hoteliers!  

What inspired this nomination? He’s a humble leader who listens to his team, his customers, and finds ways to make sure they all succeed. Dax likes to talk about things internally as “Win/Win/Win” making sure that he finds wins for our people, our customers, and our company in everything we do.  

Dax Cross Insights:  

 What keeps you inspired? 

“I get energized and inspired by working with great people to innovate and drive growth.  I’m fortunate to work with bright, talented and fun people at Revenue Analytics, our clients, and our partners.” 

What advice would you give to your younger self? 

“Time is a precious resource, and using it is an investment. Balance your investments to cultivate success across personal, family, friends and business endeavors.” 

Nominations are now open for the 2023 HSMAI Top 25.

Categories: Revenue Management
Insight Type: Articles