HSMAI Top 25 Profile: Yola Marshall

HSMAI honored the 2022 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Yola Marshall, Vice President America Sales, IHG Hotels & Resorts is one of these honorees. 

Yola Marshall was recently appointed to her new role as Vice President America Sales at IHG Hotels & Resorts, one of the world’s leading hotel companies with more than 6,000 global properties. Prior to this role, Yola oversaw commercial sales performance as Vice President Commercial Sales supporting IHG US Franchise hotels. 

A hospitality veteran with more than three decades of hotel operations, sales and marketing leadership, Yola joined IHG in 2008 as the Director of Sales and Marketing at the InterContinental Toronto Centre. Prior to assuming her current role, she served as Head of Franchise Performance, Director of Commercial Performance for Canada, and Regional Director for Corporate Managed Hotels in the U.S. and Canada. 

Key accomplishment: As hotels started to recover from the pandemic there was a clear need for additional sales and revenue support on property. After running a successful pilot that provided insight into how best support hotels, Yola and team created a service for hotels that focused on not just revenue management but on property sales and digital marketing support.  Working with Revenue Management and Digital Marketing she helped with the creation of true Commercial Strategists. 

What inspired this nomination? The passion and commitment that Yola brings to work everyday motivates those around her to drive business forward.  She inspires team members to be at their best and is held in high regard with her peers. 

HSMAI: What keeps you inspired?  

Yola: Uncovering data to identify opportunities. And, seeing growth of my team and helping them be successful!  

HSMAI: What advice would you give to your younger self? 

Yola: Don’t be afraid to make some moves and get out of your comfort zone.  Be confident! 


Nominations will open for the 2023 HSMAI Top 25 July 17.

Categories: Sales
Insight Type: Articles