HSMAI Top 25 Profiles: Denise Chapman, Waldorf Astoria Monarch Beach

Creating and merchandising luxury lifestyle experienc­es has been Denise Chapman’s passion throughout her hospitality career. For more than two decades, she has led resort marketing teams to launch new brands, polish existing ones, and turn around under-performing assets. Currently the director of marketing for Five Diamond–rated Waldorf Astoria Monarch Beach Resort & Club, her roster of upscale resort marketing director roles has included Monarch Beach Resort, Omni Hotels & Resorts, La Costa Resort & Spa, Claremont Resort & Spa, Sonoma Mission Inn, La Quinta Resort & Club, and Resort at Squaw Creek. In the past, Chapman has served as an adjunct instructor at California State University, San Marcos, a member of the board for Visit Carlsbad, and an HSMAI Adrian Awards judge. She is currently a member of the HSMAI Resort Best Practices Roundtable.

ACCOMPLISHMENTS: During the pandemic, Chapman functioned as a team of one, with the key objectives of staying close to customers and employees, being of service to them while they were locked down, and building leisure momentum heading into reopening. Thanks to her efforts, despite COVID, Monarch Beach Resort saw a 3-percent year-over-year increase in leisure volume.

NOMINATED BY: John Rovie, Waldorf Astoria Monarch Beach Resort & Club — “While Denise’s experience and accomplishments are amazing, it’s the person behind the impressive skills and results that is so deserving. The quality and quantity of her achievements during this unprecedent­ed time was remarkable. Denise is driven by doing what is best for colleagues and what is best for customers … which is inevitably what is best for the business.”


“The challenges of the pandemic have required our team to collaborate in new ways and dig deep to find solutions. Knowing that the livelihood of our cowork­ers and the wellbeing of our management company and ownership are all at stake has provided powerful motivation to keep moving forward with urgency.”

HSMAI 2020 Top 25 Profiles Special Report

Categories: Marketing
Insight Type: Articles