HSMAI Top 25 Profiles: Ketchum Travel Hospitality and Leisure’s Bettina Garibaldi

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. We’re profiling all of them in a forthcoming HSMAI Special Report that we’re previewing with excerpts, including Bettina Garibaldi, Senior Vice President and Managing Director, Ketchum Travel Hospitality and Leisure.

Bettina Garibaldi brings years of experience leading integrated marketing communications campaigns. She is an expert at building and elevating destinations, travel, and hospitality brands through media relations, thought leadership, consumer engagement, and strategic partnerships and events. She has received more than 40 best-in-class awards for campaigns she’s spearheaded, including Ketchum’s most-awarded PR-led campaign for one of her destination clients. Garibaldi is also a PRWeek 40 Under 40 2020 recipient, the most notable recognition within the public relations industry. She is originally from Argentina and fluent in Spanish, and her motto is collect special moments, not things. Garibaldi has a bachelor’s degree in business administration from Baruch College/CUNY and a master’s degree in corporate communications from NYU.

ACCOMPLISHMENTS: With the pandemic, Garibaldi led client Puerto Rico to become the first destination to provide live tours of cultural attractions virtually — with earned media relations efforts resulting in nearly 500 placements in top lifestyle, travel, trade, and consumer publications.

NOMINATED BY: Mike Doyle, Ketchum — “Bettina is a master at integrated marketing communications that achieve business goals. Through years of business-driving, award-winning work, her strategic, flawlessly executed campaigns elevate travel brands well beyond expectations. What Bettina has accomplished this year — and it sure has been a tough one for travel — and throughout her entire career is extraordinary. Our agency is proud to have her as a guiding leader.”


“The heroes that are working tirelessly to help combat the pandemic, from COVID-19 researchers to front-line workers. We oftentimes take things for granted, and it’s times like these that really put our blessings into perspective. Many people have suffered during the pandemic, losing loved ones, their jobs, and so much more. To know that four in 10 U.S. jobs lost due to COVID-19 are in leisure and hospitality is alarming but not surprising. It is even more reason why additional recovery strategies are needed to shorten the industry’s recovery period, not only because traveling brings positive feelings, experiences, and memories but because there are a ton of people whose livelihoods depend on travel and tourism.”

Categories: Marketing
Insight Type: Articles