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Curate: A Commercial Futures Forum
Brian Hicks, President and CEO of Hospitality Sales & Marketing Association International (HSMAI)
I have had the privilege of attending a few Curate events and have had an amazing experience every time. I remember my first Curate vividly.
It wasn’t just the quality of the ideas or the caliber of the people in the room, though both were exceptional. It was the way the conversations flowed across disciplines: a chief marketing officer exchanging strategies with a VP of revenue, a head of sales reflecting long-term trends with a commercial strategy leader from a completely different brand. Everyone left their egos behind truly collaborating and sharing ideas, I left feeling more a part of the industry that I love and better equipped to tackle what’s next.
That’s what makes Curate so different. It’s not a conference; it’s a forum for the future. A space where commercial leaders can think beyond daily pressures, challenge assumptions, and uncover new paths forward together.
This August, we’re bringing Curate to one of the most legendary creative spaces in the country: The Bluebird Café in Nashville. On August 6, join us to explore how the art of storytelling and the discipline of songwriting can spark innovation across commercial disciplines. You’ll hear from a “hero behind the hits,” a songwriter who has helped shape music that moves people and draw parallels to how we as commercial leaders can use creativity to drive growth. We’ve intentionally designed the afternoon to inspire fresh thinking, while wrapping up in time for the Hotel Data Conference opening reception that evening.
Curate is evolving – shorter, more accessible, and aligned with key industry moments. Nashville is first; Denver is next ahead of The Hospitality Show. Stay tuned for more on that soon.
If your company is an HSMAI Organizational Member, Curate is one of your key benefits. Based on your organizational membership level you can register a number of senior-level team members for free. Space is limited by design to preserve the depth of conversation and connection.
If you’ve been to Curate before, you know the impact. If you haven’t, I hope you’ll take this opportunity to experience it for yourself and see why so many of your peers consider it one of the most valuable events of their year.
Hope to see you in Nashville!
