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As hotels bring back sales teams, it’s more important than ever to measure the things that matter most to business recovery. HSMAI’s Sales Advisory Board suggests the following metrics to track at the property level to ensure sales is delivering effective, efficient, and measurable outcomes.
Special thanks for this project goes to the advisory board’s analytics workgroup –
Amy Infante CEO, GitGo, and chair of the workgroup; Raghav Puranmalka, Consultant, ZS; James Harris, CRME, Executive Director, Sales, Major Accounts, Pegasus; Ed Skapinok Chief Marketing Officer, Makr Hospitality; Gissell Moronta, CMP, Vice President, Sales and Marketing, Atrium Hospitality; and Paula Zeller DVP, Sales & Marketing, Remington Hotels.
