The Battle For Book Direct’ May Be Won, But The War Will Not | By Bill Carroll

In this war to win the hearts and minds of modern travelers, intermediaries like Google, Expedia and Priceline have the resources and major strategic advantages. Individually and collectively, they have massive financial resources to invest in technology (website and mobile), systems, databases, marketing, talent and so forth more than any single chain, much less an independent property.

Categories: Revenue Management, Channel Management
Insight Type: Articles