The ‘Hack’ Leaders Should Use In Today’s Quagmire Of Ambiguity | By James Houran

Common sense dictates that the more information people have the more informed decisions they will make. This reasoning works flawlessly with problems or issues that are composed of well-defined “cause-and-effect” relationships. Of course, business in the real-world does not get done in sterile environments but instead takes place in dirty test tubes. Here, critical information in an equation is neither always known nor can be properly measured.

Categories: Marketing
Insight Type: Articles