The Misconceptions of Millennials and Meetings | By Robert A Rauch

There are a number of misconceptions floating around the hotel industry about our largest growing demographic, the Millennials. This stems from an overgeneralization of the key trends that they have brought to the forefront of our industry. The Millennials, generally categorized as those born between 1980 1995, are a maturing group that prizes the use of technology for efficiency and ease of doing business. This is why it comes to the surprise of many that they actually prefer face-to-face meetings and events just as much if not more than previous generations. Often characterized as having their eyes glued to a mobile device, Millennials need to not be pigeon-holed so quickly in the minds of meeting and events planners.

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