ShareMeet & Connect | Amsterdam | June 2024
Join us for another Meet & Connect in Amsterdam! Explore the Future of the RFP process in our industry and consortia rates. 📅 Date: Thursday, 13th June, 2024 🕒 Time:...
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Meet & Connect | Netherlands | September 2024
Join us for another Meet & Connect in Netherlands! Delve into the topics of Budgeting and forecasting and Creating a Total Revenue Management (TRM) culture. 📅 Date: Thursday, 5th Sept,...
Taking Commercial Strategy To The Next Level
This report and accompanying Commercial Effectiveness Organizational Effectiveness Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows a hotel organization (individual hotel, management company, ownership group, or brand) to assess and score their implementation of the 11 key drivers of commercial excellence.
2024 Industry Party
Evolving Past ROAS as the Primary Marketing KPI
What KPIs other than return on ad spend (ROAS) do organizations lean into to show value in our digital marketing initiatives? Read on for some key takeaways and ideas to get started from the HSMAI Marketing Advisory Board.
Mastering the Art of Communication: Transformative Strategies for Hotel Leaders
HSMAI staff recently sat down with Denise Thomas, the President of The Effective Communication Coach, who will be a keynote speaker at the HSMAI Commercial Strategy Conference (CSC), June 25-26, in Charlotte, NC, to get her insights on effective communication today.
KSA Power Brunch
Reasons to join us at KSA Power Brunch: 🔹 Connect with fellow hoteliers and hospitality professionals from various sectors, including commercial roles, sales, marketing, and revenue optimization executives. 🔹 Dive…
Qahwa Wednesday
Reasons to join us at KSA Qahwa Wednesday: 🔹 Engaging in conversations with industry leaders 🔹 Exciting opportunities to expand your network 🔹 Delicious refreshments to fuel your networking journey…
Unlocking Hyper-Personalization: 5 Strategies for Leveraging First-Party Data in Hospitality
The hospitality industry continues to witness a significant shift towards personalized guest experiences and enhanced loyalty programs. According to Forbes, loyalty programs are evolving beyond the traditional one-size-fits-all model, catering to individual purchasing behaviors (Fromm, 2024).
Transforming Employee Engagement in the Hospitality Industry
In the hospitality industry, traditional metrics like revenue performance and guest satisfaction have long been the go-to indicators for assessing a hotel’s business health.
