Conferences & Events | HSMAI Global

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The Pandemic Guide to Meeting and Event Design

Recently, Michael Dominguez, president and CEO of Associated Luxury Hotels International (ALHI), talked to HSMAI about the Meeting and Event Design Accepted Practices Guide, including what’s unique about hotels when it comes to managing COVID-19.

CURATE PRESENTS: Resilience Now — in Three Steps

HSMAI’s next Curate program, CURATE PRESENTS: Resilience Now, is a three-part webinar series in September that will explore personal, professional, and organizational resilience as a necessary strategy for hospitality sales, marketing, and revenue optimization professionals.

Developing a Courageous Brand

Keynote presentation by Ryan Berman, Southern California creative, agency founder, and author, at HSMAI’s Marketing Strategy Conference 2020.

The Outlook: The economic and geopolitical risks and opportunities ahead

Keynote presentation by Dr. Shawn DuBravac at HSMAI’s Marketing Strategy Conference 2020.

Better in 6m 40s

Lightning Round Session presentation by Kristi Goshow, CMO, Preferred Hotels & Resorts, and an “HSMAI Top 25 Extraordinary Mind” for 2019, at HSMAI’s Marketing Strategy Conference 2020.

80 Hours in October – Key Learnings Hurricane Michael

Lightning Round Session presentation by Jayna Leach, Vice President of Marketing, Visit Panama City Beach, and an “HSMAI Top 25 Extraordinary Mind” for 2019, at HSMAI’s Marketing Strategy Conference 2020.

Influencing the Customer Journey on TripAdvisor

HSMAI Lightning Round presentation by Charlie Ballard, Global Director, Strategic Insights, TripAdvisor, at HSMAI’s Marketing Strategy Conference 2020.

Artificial Intelligence and Machine Learning for Business Leaders

Lightning Round Session presentation by Dr. Kelly McGuire, Principal, McRevenue, at the HSMAI Marketing Strategy Conference 2020.

Finding Economic Opportunities in 2020

It may not always feel like it, but the United States is seeing one of the longest periods of economic expansion in history, according to best-selling author and renowned speaker Shawn DuBravac. DuBravac will be giving a keynote presentation at HSMAI’s Marketing Strategy Conference in New York City on January 22, where he will offer predictions for the coming year and insights on the economy.

Curate Update: How Are Our Attendees Feeling About the Economy?

A recession is coming but hospitality sales, marketing, and revenue optimization professionals aren’t necessarily preparing for it. Its impact will be closer to the post-9/11 economic aftershock than the Great Recession. And one response will be to more actively pursue group business. Those are some of the findings from live polling conducted at HSMAI’s Fall Curate 2019 event.

Data Analytics Is Easier Than You Think

Author and self-described “analytics evangelist” Kelly A. McGuire, Ph.D., typically works with revenue managers, helping them to utilize data to grow their business, but she’ll be exploring a new side of hospitality at HSMAI’s Sales Leader Forum in Dallas on Nov. 6 when she presents “Data and Analytics for Sales Leaders.”

Research in Action: Managing Customer Behavior With Post-Service Interactions

At HSMAI’s ROC 2019, faculty members from hotel schools presented research in areas related to revenue management in the hospitality industry, including Chris K. Anderson of Cornell, who discussed his original research on “Managing Customer Behavior With Post-Service Interactions,” which focuses on customers’ post-stay experiences.

The Convergence of Sales and Everything Else

Holly Zoba, CHDM, will be sharing her wealth of knowledge with attendees at HSMAI’s Sales Leader Forum in Dallas on Nov. 6, where she will give a breakout presentation called “The Convergence of Sales With Marketing, Revenue Optimization, Distribution, and Operations.” HSMAI recently sat down with Zoba to get some insight on her upcoming presentation.