Content Marketing Lessons From the Best in Travel Marketing

How do marketers in the travel space succeed at content marketing? This question was on the minds of over 150 marketers seated in a content marketing session during HSMAI’s Digital Marketing Strategy Conference in New York City. With small margins and constant competition, travel marketers are always looking for an improved return on their digital dollars. It’s no surprise that conversions are front and center when evaluating the success of most marketing programs. Though it might seem that content marketing falls into unfamiliar territory, a well-documented strategy can lead to positive ROI.