HSMAI honored the 2024 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Nancy Johns, Marketing Executive at JC Resorts is one of these honorees.
The Hospitality Sales and Marketing Association International (HSMAI) has released the 7th Edition of Hospitality Digital Marketing Essentials, the Certified Hospitality Digital Marketer (CHDM) certification study guide
Hotel commercial teams across revenue management, sales, and marketing face daily operational burdens that diminish efficiency, job satisfaction, and retention. Generative AI offers a transformative opportunity to alleviate these repetitive tasks, allowing teams to refocus on strategic and creative endeavors.
HSMAI staff had a chance to sit down with Hein and chat about her upcoming session. Hein will introduce the concept of tactical empathy, a trust-based approach to influence that prioritizes deep listening, psychological awareness, and authentic connection. “This isn’t about manipulation,” she says. “It’s about building rapport and influencing with integrity.”
Marriott Bonvoy’s innovative approach earned them the HSMAI Adrian Award’s Best of Show honor in the Digital division for Marriott Bonvoy Land. The campaign successfully engaged younger generations by leveraging…
This summer in Toronto, HSMAI gathered Brand Chief Digital Officers (CDOs) for an Executive Roundtable. Participants engaged in candid discussions, shedding light on the hurdles they face in technology, staffing, and financial realms, while exploring effective remedies.
The 2023 Adrian Awards are now open! Take some inspiration from last year’s Best of Show –Marriott – Moxy APAC. Submit your entry for the 2023 Adrian Awards by September 8, 2023.
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Paid Media and how hotels can best take advantage of these marketing channels: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Holly Zoba, Principal, Scout Simply, provides insight into how computer algorithms turn data into images, one of the basics behind computer science and digital marketing. Excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.