Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Paid Media and how hotels can best take advantage of these marketing channels: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Holly Zoba, Principal, Scout Simply, provides insight into how computer algorithms turn data into images, one of the basics behind computer science and digital marketing. Excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
The HSMAI Rising Marketing Leader Council recently met to discuss how loyalty programs evolve to meet the needs of today’s consumers.
This session from the 2022 HSMAI Sales Leader Forum gave attendees a better understanding of the hospitality digital marketing concepts, tools, and techniques needed to hit sales goals.
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Insights into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Search engine optimization is a critical strategy in ensuring visitors find your organization’s site and have a user-friendly experience once they get there. Entity search takes this a step further beyond keyword optimization to focus more on the context around search terms.