Showing Items with Digital Category

What Hotel Marketers Think About Black Friday and Cyber Monday

This year, many businesses are stretching out their sales to start earlier and last longer, including many hotels. During a recent call, members of HSMAI’s Marketing Advisory Board discussed their sale plans and how coronavirus has changed how they traditionally execute them.

HSMAI Customer Insight: Trending into the Holiday Season | Google

As 2020 comes to a close, and the US is seeing an alarming resurgence in COVID cases nationwide, Google reports it is seeing that some behaviors may be sticking around longer than previously anticipated. As google looks towards recent search trends for HSMAI, here are the ones that remain top of mind.

Marriott’s Social Media Launch for Bonvoy

Take inspiration from last year’s Adrian Awards Platinum winner, Marriott, whose “Social Media Launch Campaign for Marriott Bonvoy” was recognized in the Digital Marketing/Digital Campaign/Social Media Campaign category.

Why Digital Marketing Is Essential

In a recent interview, Dan Wacksman, CHDM, principal at Sassato LLC and chair of HSMAI’s Marketing Advisory Board, explained why digital marketing is an essential hospitality skill — especially during a pandemic that has disrupted the industry.

What’s Changing for Brand Digital Marketers

HSMAI hosted a Virtual Executive Roundtable for brand Chief Digital Officers on June 23, giving participants a chance to catch up and share new insights since the last brand CDO roundtable in April.

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