Everything a digital marketer does should be for a reason — including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.
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With the pandemic only underscoring the importance of an attractive, engaging hotel website, it’s a good time to remind yourself of some of the basics — such as good content.
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever. By Dean Schmit, Founder, Base Camp Meta and MetaSeachMarketing.com, provides insights into a new feature available within google meta search bid levers in this video.
Best Practices in Hotel CSR, Communications, Recovery, and Talent From HSMAI’s 2020 Adrian Awards Gold Winners.
By Kaitlin Dunn, Writer, Hospitality Sales & Marketing Association International (HSMAI) Hoteliers from all verticals are continuing to figure out how best to motivate and retain staff, including digital. During…
HSMAI hosted a virtual Brand Chief Digital Officer Executive Roundtable on June 22 where much of the discussion revolved around working conditions and staffing.
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.
During the last HSMAI Marketing Advisory Board meeting, members tackled recent changes that Google and TripAdvsior have introduced. These changes have the potential to shake things up a bit for hotel marketers, and have been the topic of some heated debate over the past few weeks.
Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in earned media and public relations, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.
The latest in a series from HSMAI’s Marketing Advisory Board Tactical Workgroup focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.