Metasearch Beyond Google
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.
Showing Items with Digital Category
How Recent Changes From Google and Tripadvisor Affect Searches and Pricing
During the last HSMAI Marketing Advisory Board meeting, members tackled recent changes that Google and TripAdvsior have introduced. These changes have the potential to shake things up a bit for hotel marketers, and have been the topic of some heated debate over the past few weeks.
Earned Media: Public Relations and Story Telling
Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in earned media and public relations, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.
Effectively Market Hotels on Facebook: Drive Awareness and Inspiration
The latest in a series from HSMAI’s Marketing Advisory Board Tactical Workgroup focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
Making the Most Of Owned, Earned and Paid Media
Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.
‘Operating in This Hyper-Agile Way’ and Other Realities for Brand Chief Digital Officers
Digital marketing executives have been stretching their creative muscles throughout the pandemic, with no signs of slowing down. HSMAI hosted a virtual Executive Roundtable Feb. 23 for brand chief digital officers to share their ideas and best practices.
Effectively Market Hotels on Facebook: Creative Testing Ideas
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
Effectively Market Hotels on Facebook: Dynamic Ads
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.
Using Regular Expressions in Google Analytics to Segment Traffic
In this “Education to Drive Revenue” video from HSMAI’s Marketing Advisory Board (MAB), HSMAI industry experts walk you through how to use Regular Expressions to segment your traffic — by geolocation and by direct channel.
What Hotel Marketers Think About Black Friday and Cyber Monday
This year, many businesses are stretching out their sales to start earlier and last longer, including many hotels. During a recent call, members of HSMAI’s Marketing Advisory Board discussed their sale plans and how coronavirus has changed how they traditionally execute them.