HSMAI honored the 2024 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Nancy Johns, Marketing Executive at JC Resorts is one of these honorees.
The Hospitality Sales and Marketing Association International (HSMAI) has released the 7th Edition of Hospitality Digital Marketing Essentials, the Certified Hospitality Digital Marketer (CHDM) certification study guide
Hotel commercial teams across revenue management, sales, and marketing face daily operational burdens that diminish efficiency, job satisfaction, and retention. Generative AI offers a transformative opportunity to alleviate these repetitive tasks, allowing teams to refocus on strategic and creative endeavors.
HSMAI staff had a chance to sit down with Hein and chat about her upcoming session. Hein will introduce the concept of tactical empathy, a trust-based approach to influence that prioritizes deep listening, psychological awareness, and authentic connection. “This isn’t about manipulation,” she says. “It’s about building rapport and influencing with integrity.”
Marriott Bonvoy’s innovative approach earned them the HSMAI Adrian Award’s Best of Show honor in the Digital division for Marriott Bonvoy Land. The campaign successfully engaged younger generations by leveraging…
This summer in Toronto, HSMAI gathered Brand Chief Digital Officers (CDOs) for an Executive Roundtable. Participants engaged in candid discussions, shedding light on the hurdles they face in technology, staffing, and financial realms, while exploring effective remedies.
The 2023 Adrian Awards are now open! Take some inspiration from last year’s Best of Show –Marriott – Moxy APAC. Submit your entry for the 2023 Adrian Awards by September 8, 2023.
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Paid Media and how hotels can best take advantage of these marketing channels: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Holly Zoba, Principal, Scout Simply, provides insight into how computer algorithms turn data into images, one of the basics behind computer science and digital marketing. Excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
The HSMAI Rising Marketing Leader Council recently met to discuss how loyalty programs evolve to meet the needs of today’s consumers.
This session from the 2022 HSMAI Sales Leader Forum gave attendees a better understanding of the hospitality digital marketing concepts, tools, and techniques needed to hit sales goals.
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Insights into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Search engine optimization is a critical strategy in ensuring visitors find your organization’s site and have a user-friendly experience once they get there. Entity search takes this a step further beyond keyword optimization to focus more on the context around search terms.
Increased budgets, the expansion of leisure travel, more digital resources — these are some of the trends that hospitality’s digital leaders are seeing as we near the end of the first quarter of 2022.
Hoteliers have overwhelmingly been part of the late majority to take advantage of technology and use it to provide better service both onsite and pre-arrival. Yet that doesn’t mean there aren’t opportunities to incorporate these trends into marketing strategies for the future.
Creators provide an outstanding outlet for reaching new markets and audiences, allowing your message to be seen by guests interested in travel and your destination, and driving measurable demand from new customers.
At HSMAI’s 2021 Marketing Strategy Conference, Jessica Davidson, CHDM, SVP, digital and brand marketing at Wyndham Hotels & Resorts gave a presentation on “In the Driver’s Seat: Road Tripping & the Mobile Experience.”
At HSMAI’s 2021 Marketing Strategy Conference, Monty White, CHDM, director of marketing at Visit Irving gave a presentation on “Recovery Campaigns.”
While consumers remain cautious, the industry is in a better place than it was a year ago, and hotel marketers have much to look forward to as vaccination rates climb and travelers emerge from lockdown.
People don’t just want to travel, they are traveling. That was the overwhelming consensus among participants at HSMAI’s Chief Digital Officer Executive Roundtable.
Everything a digital marketer does should be for a reason — including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.
With the pandemic only underscoring the importance of an attractive, engaging hotel website, it’s a good time to remind yourself of some of the basics — such as good content.
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever. By Dean Schmit, Founder, Base Camp Meta and MetaSeachMarketing.com, provides insights into a new feature available within google meta search bid levers in this video.
Best Practices in Hotel CSR, Communications, Recovery, and Talent From HSMAI’s 2020 Adrian Awards Gold Winners.
By Kaitlin Dunn, Writer, Hospitality Sales & Marketing Association International (HSMAI) Hoteliers from all verticals are continuing to figure out how best to motivate and retain staff, including digital. During…
HSMAI hosted a virtual Brand Chief Digital Officer Executive Roundtable on June 22 where much of the discussion revolved around working conditions and staffing.
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.
During the last HSMAI Marketing Advisory Board meeting, members tackled recent changes that Google and TripAdvsior have introduced. These changes have the potential to shake things up a bit for hotel marketers, and have been the topic of some heated debate over the past few weeks.
Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in earned media and public relations, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.
The latest in a series from HSMAI’s Marketing Advisory Board Tactical Workgroup focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.
Digital marketing executives have been stretching their creative muscles throughout the pandemic, with no signs of slowing down. HSMAI hosted a virtual Executive Roundtable Feb. 23 for brand chief digital officers to share their ideas and best practices.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.
In this “Education to Drive Revenue” video from HSMAI’s Marketing Advisory Board (MAB), HSMAI industry experts walk you through how to use Regular Expressions to segment your traffic — by geolocation and by direct channel.
This year, many businesses are stretching out their sales to start earlier and last longer, including many hotels. During a recent call, members of HSMAI’s Marketing Advisory Board discussed their sale plans and how coronavirus has changed how they traditionally execute them.
As 2020 comes to a close, and the US is seeing an alarming resurgence in COVID cases nationwide, Google reports it is seeing that some behaviors may be sticking around longer than previously anticipated. As google looks towards recent search trends for HSMAI, here are the ones that remain top of mind.
This Special Report — presented with the support of HSMAI’s 2020 Organizational Member companies — offer profiles of the 24 campaigns that won Platinum honors as part of the 2019 Adrians.
As we move into the end of the year, emerging trends have appeared or persisted since the beginning of the COVID-19 pandemic. Google provides HSMAI with recent search trends their implications for travel marketers.
Take inspiration from last year’s Adrian Awards Platinum winner, Marriott, whose “Social Media Launch Campaign for Marriott Bonvoy” was recognized in the Digital Marketing/Digital Campaign/Social Media Campaign category.
In a recent interview, Dan Wacksman, CHDM, principal at Sassato LLC and chair of HSMAI’s Marketing Advisory Board, explained why digital marketing is an essential hospitality skill — especially during a pandemic that has disrupted the industry.
Insights from a virtual roundtable for hotel management company CDOs, which gave participants a chance to catch up and share new insights since the last roundtable for this group was held in April.
HSMAI hosted a Virtual Executive Roundtable for brand Chief Digital Officers on June 23, giving participants a chance to catch up and share new insights since the last brand CDO roundtable in April.
This recording was made especially for HSMAI members by Google. HSMAI wishes to thank Google for their insights in “Evolving Creative Messaging in a Post Covid World.”
Participants at two recent HSMAI Chief Digital Officer Executive Roundtables had similar insights, including the key indicators that they said are helping to guide their actions during the pandemic.
At the 2020 Marketing Strategy Conference, Derek Price, director of business development in North America for Expedia Group Media Solutions, focused on how families travel in a Lightning Round presentation called “Generation Alpha and Family Travel Trends.”
Keynote presentation by Ryan Berman, Southern California creative, agency founder, and author, at HSMAI’s Marketing Strategy Conference 2020.
Keynote presentation by Dr. Shawn DuBravac at HSMAI’s Marketing Strategy Conference 2020.
Lightning Round Session presentation by Kristi Goshow, CMO, Preferred Hotels & Resorts, and an “HSMAI Top 25 Extraordinary Mind” for 2019, at HSMAI’s Marketing Strategy Conference 2020.
Lightning Round Session presentation by Jayna Leach, Vice President of Marketing, Visit Panama City Beach, and an “HSMAI Top 25 Extraordinary Mind” for 2019, at HSMAI’s Marketing Strategy Conference 2020.
HSMAI Lightning Round presentation by Charlie Ballard, Global Director, Strategic Insights, TripAdvisor, at HSMAI’s Marketing Strategy Conference 2020.
Lightning Round Session presentation by Dr. Kelly McGuire, Principal, McRevenue, at the HSMAI Marketing Strategy Conference 2020.
Presentation by Jonah Berger at the HSMAI Marketing Strategy Conference 2020.
Located in the center of the room at the Adrian Awards Dinner Reception and Gala in New York City on Jan. 21, the Future Stage offered three forward-thinking presentations from industry thought leaders.
Take some inspiration from 2019 HSMAI Adrian Awards Best of Show in Digital Marketing, Super 8’s “#JOURNEYSAFE.”
At the 2020 Marketing Strategy Conference on Jan 22, Tammie Carlisle, head of hospitality at Milestone Inc., focused on making sure your hotel website appears in search results in this Lightning Round presentation.
Google is one of the biggest tech giants in the world, accounting for 94 percent of all Internet searches. But what does that really mean? How is the company evolving, and how will that impact the hospitality industry? HSMAI’s Marketing Advisory Board discussed Google on a recent call. Here are some takeaways.
HSMAI brought together about two dozen CDOs from hotel brands, management companies, and owner groups at the Chief Digital Officer Executive Roundtable in New York City on Jan. 23 to pick their brains about challenges and trends they’ve been seeing in the past six months.
In this HSMAI Special Report — made possible with the support of HSMAI’s Organizational Member companies — you’ll find short profiles of Gold winners for Innovation from the 2019 Adrian Awards.
A new HSMAI Special Report profiles this year’s Gold winners in the Innovation category, offering insights and best practices for hospitality marketing professionals at every level. Here are three — one each for advertising, digital marketing, and PR.
What are some of the trends illuminated by this year’s HSMAI Adrian Awards program? We asked the group of industry thought leaders who gathered at the New York Marriott Marquis earlier this month for Platinum Judging to share some of the big ideas and bold innovations that jumped out at them.
HSMAI’s Adrian Awards honor creativity and innovation in hospitality advertising, public relations, and digital marketing. But what does that mean to the judges who actually decide which Adrians entries represent…
HSMAI’s 2019 Adrian Awards competition will honor creativity and innovation in hospitality advertising, digital marketing, and public relations at the Awards Gala January 21, 2020 at the New York Marriott Marquis. Until this year’s winners are unveiled, take some inspiration from one of last year’s Platinum winners: Newfoundland and Labrador Tourism.
HSMAI’s 2019 Adrian Awards competition is open and accepting entries through Aug. 22 — honoring creativity and innovation in hospitality advertising, digital marketing, and public relations. Take some inspiration from…
By Theodore Holloway, CHDM, Director of eCommerce, Remington Hotels, and a member of HSMAI’s Marketing Advisory Board There are a plethora of changes going on in hospitality marketing. On a…
HSMAI’s 2019 Adrian Awards competition will open on June 25 — honoring creativity and innovation in hospitality advertising, digital marketing, and public relations. Take some inspiration from one of last year’s Platinum…
HSMAI’s 2019 Adrian Awards competition will open in June — honoring creativity and innovation in hospitality advertising, digital marketing, and public relations. Take some inspiration from one of last year’s Platinum winners:…
What does digital marketing mean for hospitality professionals in 2019? Attendees at HSMAI’s Digital Marketing Strategy Conference in New York City on Jan. 23 will get some answers from a…
Digital marketing experts speaking at the 2019 HSMAI Chief Digital Officer Executive Roundtable said hoteliers must work collaboratively and abandon incorrect assumptions to get the most out of their marketing efforts.
You know artificial intelligence is going to have a big impact on consumer behavior, but do you know how big? Or even just how? At HSMAI’s 2019 Digital Marketing Strategy…
The 2018 Adrian Awards are in full swing! With judging for HSMAI’s premier competition honoring the best in hospitality advertising, digital marketing, and public relations recently completed, we asked our…
There’s been a massive shift in guest behavior and booking habits due to trends like artificial intelligence and mobile usage. But the question isn’t whether these trends are important; the…
If hoteliers haven’t made Google Ads part of their marketing budgets, they may already be behind the curve. Read the Hotel Management article.
By Stephanie Smith, founder and digital matriarch of Cogwheel Marketing A new hotel opening or changing of flags has many moving parts. As an owner or manager overseeing this transition,…
TripAdvisor unveiled a new site and mobile experience launching later this year. Currently in beta, the travel site is evolving to become the most personalized and connected travel community, inspiring…
HSMAI Digital Marketing Strategy Conference 2018 presentation by Catlyn Origitano, Ph.D., Senior Content Marketing Manager, Sojern. HSMAI is pleased to present here 9 videos from select sessions at our 2018…
Digital marketing consultant Michael Shaw shared best practices for incorporating personalization into hotel websites to drive loyalty with guests at HSMAI’s Digital Marketing Strategy Conference.
Best practices for incorporating loyalty programs into your digital marketing strategy — excerpted from Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, HSMAI’s new study guide for the CHDM certification.
HSMAI Marketing Advisory Board member Mandy Penn on emphasizes immersive experiences and multiplatform brand engagement.
Considerations for Sourcing and Exchanging Content
On a recent call for HSMAI’s Marketing Advisory Board, we facilitated a conversation about how to collect data responsibly when consumer skepticism is at an all-time high. Here are key takeaways.
Here are tips for managing your responses to online reviews — excerpted from Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, HSMAI’s new study guide for the CHDM certification.
Here are five best practices for your mobile website — excerpted from Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, HSMAI’s new study guide for the CHDM certification.
At HSMAI’s Chief Digital Officer Executive Roundtable last month, attorney Greg Duff — principal and firm chair for Garvey Schubert Barer — offered an overview of “Legal Headlines and Headwinds…
On a recent conference call with HSMAI’s Digital Marketing Council, we asked members a handful of travel and hospitality trends for 2018 — including the blockchain, which generated a particularly interesting discussion.
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HSMAI Executive THINK at the 2018 Consumer Electronic Show (CES)
AI represents to businesses today what the Internet represented in the late 1990’s: A green field of opportunity to reinvent how business works and how you’ll interact with customers in the coming years.
In order to optimize spend and stay ahead of the competition, measuring the effectiveness of digital marketing efforts has become a critical component of the modern marketer’s arsenal of tools.
Video presentations from the HSMAI Digital Marketing Strategy Conference 2017 in New York City.
HSMAI’s Digital Marketing Council recently took a fresh look at TripAdvisor which is trying to move from being simply a review site to becoming a robust booking site. TripAdvisor has been changing their model and rumors are flying about the possibility of them being acquired.