ShareThe Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 Marketing Strategy Conference, Jessica Davidson, CHDM, SVP, digital and brand marketing at Wyndham Hotels & Resorts gave a presentation on “In the Driver’s Seat: Road Tripping & the Mobile Experience.”
