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HSMAI’s Adrian Awards have always celebrated the state of the art — the cutting edge of the now — in hospitality advertising, digital marketing, and public relations. But this year’s program pushed beyond the now with the Adrian Awards Futures Stage. Located in the center of the room at the Adrian Awards Dinner Reception and Gala in New York City on Jan. 21, the Future Stage offered three forward-thinking presentations from industry thought leaders:
ADVERTISING: ‘Influence Is Power’
Brian Hall, Chief Marketing Officer, Explore St. Louis (Best of Show winner for Advertising in the 2018 Adrian Awards)
DIGITAL MARKETING: ‘Stand-Alone Marketing Is Dead’
Jeff Doane, Senior Vice President of Sales and Marketing – North and Central America, Accor (Best of Show winner for Digital Marketing in the 2018 Adrian Awards)
PUBLIC RELATIONS: ‘New Is Not Enough’
Melanie Brandman, Founder and CEO, The Brandman Agency (recipient of HSMAI’s 2016 Winthrop W. Grice Award for Public Relations)