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Amid all the uncertainty today, there is a greater need than ever to know your data and to deploy data-driven decision making. That’s where Regular Expressions within Google Analytics comes in. Regular Expressions is a way of asking Google Analytics specific questions that you’re most interested in, helping you get to the next level of granularity to deliver actionable insights.
In this “Education to Drive Revenue” video from HSMAI’s Marketing Advisory Board (MAB), MAB Vice Chair John Jimenez, vice president of eCommerce for Noble Investment Group, and Zack Regner, CHDM, CHBA, board member of the HSMAI Hawaii Chapter, walk you through how to use Regular Expressions to segment your traffic — by geolocation and by direct channel.