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The 2024 Adrian Awards are now open! Take some inspiration from last year’s Digital Best of Show winner – New Atlantis Website from Atlantis Paradise Island, The Bahamas and their agencies: LogicBomb Media and GlueIQ. Submit your entry for the 2024 Adrian Awards by September 9, 2024.
In our Special Report, we profile all of the Platinum and President’s Award winners — including video and interview footage.
New Atlantis Website
Video: https://youtu.be/vbCLODfkp2E
Background:
The entry aimed to enhance the online experience of Atlantis Paradise Island to increase reservations and revenue through the website. The entry used a new website design, experience-based content, video content, high-quality imagery, and interactive features to achieve these goals.
Campaign:
The campaign aimed to enhance the online experience of Atlantis guests, increase engagement, and drive bookings for rooms, dining, and activities. The campaign involved launching a new website that featured experience-based content, video content, high-quality imagery, and interactive games and blogs.
Results:
Impressive results, such as a 5% increase in website revenue, a doubling of keyword count, an increase in average user visit duration, a decrease in bounce rate, and a shift from phone to online bookings. The entry also claimed a 289 to 1 return on investment.
Video: https://youtu.be/cyl251jbAFg