HSMAI Perspective: All Together Now

We’re hosting the Marketing Strategy Conference, ROC Americas, and the Sales Leader Forum this fall. Join us as we reconvene our community of hospitality professionals — live and in-person.

By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)

Across the hospitality industry, we’re seeing signs of return and recovery, and I’m happy to say that HSMAI is part of that. To start, after a year and a half of “pivoting to virtual,” we have three live, in-person events scheduled for this fall:

All of these programs will be top-rate, but I’m particularly excited about MSC and ROC, because they’re part of Commercial Strategy Week, which also will include a series of Executive Roundtables for chief marketing, revenue, digital, and loyalty officers; partner insights workshops; award presentations; and more. This is our way of planting a big flag in the ground and letting the world know: We’re back. All of us.

Of course, we never actually left, or stopped developing resources for hospitality sales, marketing, and revenue optimization professionals — even when we couldn’t connect with them in person. But now we can, and we’re excited to share insights from the work that has kept HSMAI and the HSMAI Foundation busy throughout the pandemic, including research into the new KPIs and the talent crisis.

These and other topics are sure to fuel some amazing conversations at Commercial Strategy Week and Sales Leader Forum, which in turn will power additional programs, support additional resources to elevate the industry into 2022, and leave us ready and eager for additional events. That’s the beauty of gathering your community in-person: There’s always more to say.

It’s time to celebrate the bonds that COVID was never able to break. Join me in doing that at Commercial Strategy Week and the Sales Leader Forum.

Categories: Marketing
Insight Type: Articles