HSMAI Top 25 Profile: Alex Cisneros, Red Roof

HSMAI continues to honor the 2021 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. Alex Cisneros, senior vice president, Revenue Generation, Red Roof is one of these honorees. 

Alex J. Cisneros joined Red Roof in December 2019 as SVP of revenue generation. He leads Red Roof’s revenue management and analytics teams, charged with helping grow the brand’s revenue and evolve its infrastructure to better support brand strategies. He has 23 years of experience, of which 15 have been in the hospitality industry. Alex received a bachelor’s degree in economics from Rutgers University and a master’s degree in management from Fairleigh Dickinson University. From May 2014 to November 2019, he was vice president of revenue generation at Wyndham Destinations in Parsippany, New Jersey, where he was responsible for the end-to-end revenue generation process, which included revenue management, marketing, analytics, customer experience, and distribution. Prior to joining Wyndham, he worked for AT&T, NJ TRANSIT, and Delta Services Group, where he gained extensive operations research, revenue management, and advanced analytical experience. 

Key accomplishment: Alex led Red Roof’s recovery efforts during the early days of the COVID-19 pandemic, helping build a path for stability just four months into the disruption, thanks to a data-driven strategy to identify new travel dynamics. He also built new revenue management and business intelligence systems to increase Red Roof’s pricing flexibility. 

What inspired this nomination? “Alex’s dedication and ingenuity are vital to Red Roof’s success. His creative and results-driven approach to identifying the changing dynamics of the Red Roof guest in the face of challenges posed throughout 2020 and 2021 not only helped the company put heads in beds, but it also served the needs of local communities across the country when they needed them most.” 

Cisneros on what has kept him motivated over the past year: “My motivations over the past year center around three key drivers: my determination to achieve great results for Red Roof and its franchisees, my desire to make things happen for people — both colleagues and team members at work, as well as my family — and my commitment to making a positive impact.” 

Cisneros on his silver lining this year: “While the past year presented challenges, it also presented opportunities. I look at these opportunities to continually improve, learn, and adapt to a new world as my silver lining.” 

Nominate a colleague, mentor, or partner for HSMAI’s Top 25 Extraordinary Minds 2022 Class, which honors exceptional Sales, Marketing, Revenue Optimization, and Distribution leaders. 

Categories: Revenue Management
Insight Type: Articles