HSMAI Top 25 Profile: Heather Bailey, BWH Hotel Group

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. We’re profiling all of them in an HSMAI Special Report that we’re previewing with excerpts, including Heather Bailey, CHBA, CHT, CAEHM, Senior Director of Worldwide Sales – Hotel Sales Optimization, BWH Hotel Group.

A respected leader and mentor, Heather Bailey has more than 25 years of hospitality experience working with an array of hotels, including select-service and convention hotels. In 2010, she joined Best Western Hotels & Resorts (BWH) as a liaison between hoteliers and the Worldwide Sales team, partnering with hotels to develop successful sales strategies and drive revenue. Utilizing her leadership skills and innovative thinking, Bailey transformed her initial role into a team of talented professionals whose primary focus is on preactivation, sales training, and business acumen. She received a bachelor’s degree in hotel management with a minor in marketing from Southern New Hampshire University.

ACCOMPLISHMENTS: Bailey played an integral role in developing valuable tools and programs for hoteliers, including BWH’s sales onboarding, sales champion, and award-winning 2.0 sales training programs.

NOMINATED BY: Dorothy Dowling, Best Western Hotels & Resorts — “Heather exhibits the ‘WE CARE’ philosophy of our brand. She always leads with a caring mindset in supporting our hotels, her colleagues, and her subordinates. Heather has extraordinary subject-matter expertise, but it is her whole-heart leadership that truly distinguishes her as an exceptional leader in our business. Heather is credited by many of our hoteliers as being a lifeline as she has built extraordinary toolkits and training to assist our hotels in navigating COVID.”

HEATHER BAILEY ON STAYING MOTIVATED IN 2020: “Motivation has always been an essential component of my work ethic; reaching goals, identifying successful revenue opportunities for hotels, and growing and developing my team are just some of the objectives that fuel me. But none motivate me more than working alongside my team, especially during this unprecedented time. Their loyalty, dedication, and flexibility to pivot in an ever-changing environment with compassion and empathy has been awe-inspiring to witness.”

Categories: Sales
Insight Type: Articles