HSMAI Top 25 Profile: Staci Olney, Red Roof

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. We’re profiling all of them in an HSMAI Special Report that we’re previewing with excerpts, including Staci Olney, Vice President of National Sales, Red Roof.

Staci Olney is responsible for helping Red Roof achieve its revenue goals by leading the national sales team and deploying their objectives that support the brand’s more than 650 hotels. Olney’s responsibilities include strategic planning for all vertical markets, building and maintaining relationships with the franchise community, developing tools and processes that support direct sales and customer engagement, including continuous improvements to the commercial Volume Plan Plus program, and maintaining relationships with top customers. She gained nine years of operations experience at independent hotels in the leisure segment prior to joining Accor in 1998. Upon Westmont Hospitality Group’s acquisition of Red Roof in 2007, Olney was promoted to director of national sales, then to her current role in 2017.

ACCOMPLISHMENTS: As the coronavirus pandemic unfolded, Olney led Red Roof’s sales team as well as the Red Roof Sales COVID-19 Task Force. Her husband is a firefighter and other family members are nurses, and her personal knowledge of the unique challenges that COVID-19 presented to first responders was key to her work spearheading Red Roof’s Room in Your Heart Opening Doors to First Responders campaign.

NOMINATED BY: Andrea Thompson, HK Strategies — “Staci’s passion and compassion guides and directs her everyday actions. Her ability to strategically lead the national sales team to seek viable revenue optimization opportunities while also leading the Red Roof Sales COVID-19 Task Force is an inspiration not only to her team but all other Red Roof team members.”

STACI OLNEY ON STAYING MOTIVATED IN 2020: “What has kept me motivated over the past year? The responsibility and respect that I have for our sales team and organization. With this responsibility comes the opportunity to set positive examples of how we respond to and overcome challenges; it is something that kept me highly motivated and engaged with my team in 2020.”

Categories: Sales
Insight Type: Articles