HSMAI Top 25 Profile: Laurie Garzon

HSMAI honored the 2022 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Laurie Garzon, Director of Sales and Marketing at Wailea Beach Resort Marriott is one of these honorees. 

Laurie has dedicated close to two decades to the luxury tourism industry, all of which have been spent rising through the ranks at various Marriott International properties. Most recently, Laurie’s unmatched rigor and competitive sales placed Wailea Beach Resort as a consistent Marriott Top Performer in North America in 2021 and 2022. In addition, Laurie’s leadership and robust customer engagement allowed her to lead through the pandemic and serve as an integral piece in setting Wailea Beach Resort up for success, rising above pre-pandemic levels.  


Laurie revamped Wailea Beach Resort’s positioning for greater appeal to a luxury audience including website redevelopment, social media management, award-winning campaigns, and strategic partnerships. Laurie’s expertise in luxury positioning, sales strategy, and destination messaging can be seen through all sales channels and segments.  


“Laurie is a shining example of how compassionate, authentic, and enthusiastic leadership leads to outstanding performance and results. She strives for excellence in all things and does it with kindness and respect, while maintaining an incredibly positive spirit that fosters collaboration. She has created a team culture built on trust, respect, support, and fun, which enables everyone to show up authentically and give their best – not because they have to but because they want to.” 

Nominations are now open for the 2023 HSMAI Top 25. 

Categories: Sales
Insight Type: Articles