HSMAI Top 25 Profile: Melissa Kouvelas

HSMAI honored the 2022 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Melissa Kouvelas, Senior Director of Worldwide Sales, BWH Hotel Group, is one of these honorees. 

As Senior Director of Worldwide Sales for BWH Hotel Group, Melissa Kouvelas specializes in global sales strategies for new business, existing account growth and key account development. Melissa’s extensive experience in the industry has its foundation in a variety of on-property roles. This provided her with a holistic view of hospitality that she has since leveraged to continuously grow, hone and implement her wide array of skills.  

Melissa is very involved in the industry and has been recognized for her leadership. As a member of the HSMAI Sales Advisory Board, Melissa leveraged her passion for career development in future industry leaders to form the first HSMAI Rising Leaders Council in Sales, launched in 2019 and has since grown to include a council in Marketing and Revenue Management, giving our future leaders an opportunity to learn and explore what the industry as to offer. 

Key accomplishment 

Melissa’s hybrid solution (Account Development and Account Management) had the flexibility to use her team’s skills to service and support their clients, like providing virtual office visits to activate the travelers to use BWH properties. 

What inspired this nomination?  

“Melissa is an incredible leader and extremely smart. She is always looking to increase revenue and drive market share to our properties. She always thinks about the big picture with no limits. She takes care of her team and works with them on efficiency, accountability, and transparency.” 



Categories: Sales
Insight Type: Articles