HSMAI Top 25 Profiles: Michael J. Goldrich, CHDM

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. We’re profiling all of them in an HSMAI Special Report and sharing excerpts, including Michael J. Goldrich, CHDM, Global Head of Digital Marketing Club Quarters.*

Developing creative, compelling campaigns, staying attuned to customers’ changing needs, and refining the brand experience are all tactics Michael J. Goldrich has perfected over the two decades he has spent leading digital marketing teams for multimillion-dollar brands. Prior to his role at Club Quarters, Goldrich helped transform ecommerce and digital marketing capabilities for Starwood, Wyndham, Accenture, and Monster Worldwide. He is a longtime volunteer with the Taproot Foundation and chairs HSMAI’s Marketing Advisory Board Tactical Workgroup. Goldrich holds a bachelor’s degree in literature from the University of Michigan and a master’s degree in business communications from Northwestern University.

ACCOMPLISHMENTS: In 2019, Goldrich rolled out a new mobile-first, fully ADA-compliant rebranded website for the Club Quarters brand and also led Club Quarters to its most successful annual sale campaign by implementing new cross-department marketing operation processes with innovative pricing and creative concepts for an omnichannel campaign. During the pandemic, he worked to ensure consistent messaging across all channels about the revised CQ Safe and Clean Program.

NOMINATED BY: Katerina Hurlburt, Pacific Hospitality Group — “Michael can always be counted on to share new ideas and concepts. He has several unique innovations, challenging situations, and a cutting-edge sales campaign, including his creation of innovative marketing operations processes to streamline and increase the speed of campaigns from concept to production, his pivoting to bring an entirely new leisure segment targeting on brand, his piloting of programs, his creation of new parking concepts to make them ubiquitous, and his new ideas pushed at HSMAI on the Marketing Advisory Board.”

MICHAEL GOLDRICH ON STAYING MOTIVATED IN 2020: “Club Quarters has hotels in eight city centers in the United States and the United Kingdom, and we’ve historically catered to business travelers. When business travel came to a halt during the pandemic, we had to pivot and refocus our marketing efforts on local leisure customers. With revenues down sharply, we also had to do more with less. Targeting and engaging the new COVID traveler segment through high-impact, low-cost campaigns was equal parts challenging and motivating.”

*Goldrich held this position at the time of nomination. He is currently the Chief Experience Officer at the Hotels Network

Nominations for the 2021 class of Top 25s are now open!

Categories: Marketing
Insight Type: Articles