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HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. We’re profiling all of them in an HSMAI Special Report and sharing excerpts, including Sabrina Cendral, Senior Vice President of Sales and Marketing, Club Med.
Raised in the Netherlands, with British and French nationalities, Sabrina Cendral brings an extensive background in international business to Club Med, which she joined in 2008 after growing up visiting Club Med resorts around the world. In Paris, Cendral helped launch the brand’s Luxury Villas and Chalets program and oversaw the customer experience design for several new resorts. In 2013, she relocated to Miami as the director of brand, communications, and product marketing for North America. Shortly after, she was promoted to vice president and now also oversees U.S. sales. Prior to Club Med, Cendral was a brand consultant for the marketing firm Wolff Olins. She earned a master’s degree from HEC Paris business school.
ACCOMPLISHMENTS: Cendral has spearheaded trailblazing concepts including the launch of a partnership with Cirque du Soleil, the creation of an adults-exclusive area in Club Med Punta Cana, and a new eco-chic resort in the Dominican Republic.
NOMINATED BY: Vanessa Morin, Quinn PR — “Sabrina’s pure dedication and love for Club Med is showcased through all of the work she produces. She is a true team leader and team player who dives headfirst into any challenge thrown her way and inspires all of those who are lucky enough to work with her. Sabrina’s leadership touches each person on Club Med’s sales/marketing team and beyond.”
SABRINA CENDRAL ON STAYING MOTIVATED IN 2020:
“Creativity often arises from the toughest business environments. Finding new ways to engage with our clients while they could not travel, offering elements of reassurance for them to reconsider traveling, rethinking their vacation experience to cater to the post-COVID new normal, and most importantly keeping our marketing and sales teams safe, motivated, interconnected, and invested in these objectives is what has kept me motivated over the past year.”