Marketing is a mindset

The role of marketing is to grow your company, reputation, customers, and profits, writes Suzie Thompson, VP Marketing at Red Carnation Hotels. She shares her thoughts on how marketing is evolving, particularly within the highly dynamic hotel environment. Her take: marketing has changed more in the last two years than in the last fifty.

Article excerpted from The HOTEL Yearbook Special Edition – Digital Marketing 2017, published in partnership with the HSMAI Foundation. All HSMAI members can download a free version of this publication via

Categories: Marketing, Digital
Insight Type: Articles