Revenue Optimization Takes Teamwork

The Hospitality Sales and Marketing Association International (HSMAI) and the Institute for Hospitality and Tourism Education and Research at Florida International University are introducing RO2Win, an online revenue optimization course for hospitality professionals, that trains a team to optimize every opportunity to increase hotel revenue.

RO2Win presents concepts and tactics in an innovative and engaging format, using animations and in-depth interviews with experts. From sales and marketing to the on-property guest experience, RO2Win teaches each and every team member the power of revenue optimization, cross selling and upselling.

This excerpt provides a glimpse of the innovated learning style of the new program that starts at the fundamentals and builds to the revenue management concepts of price elasticity, displacement analysis, and price positioning.  It ends with a revenue simulation that puts you in the seat of a revenue manager to make 12 months of room pricing decisions to outpace your competitive set and grow your hotel revenue.

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Categories: Revenue Management
Insight Type: Videos