The Golden Metric

HSMAI’s Hotel Digital Marketing Essentials online class is designed for hospitality professionals seeking a deeper understanding of hotel digital marketing and/or hoping to earn the Certified Hospitality Digital Marketer (CHDM) credential. In this video, course instructor Dan Wacksman, CHDM, principal at Sassato, shares a preview of what to expect from the six-week class focusing on what he calls the Golden Metric: Conversion. The next class begins on Jan. 26.

Learn more about the course or register to join.

Categories: Marketing
Insight Type: Videos