The Lifecycle of Visual Assets in Hospitality and Travel

Visual storytelling is becoming increasingly critical for brands in the hospitality and travel industry. Prospective travelers expect to see the experience your brand can offer them before they book a ticket. How are brands meeting their audience’s insatiable demand for visual content? What kind of content are they sourcing? Where are they sharing it? And how are they managing that process behind the scenes? This report answers these questions and presents a clearer picture of the state of visual storytelling and visual asset management in the hospitality and travel industry.

Libris worked with the Hospitality Sales and Marketing Association International (HSMAI) to survey its member base and a broader network of hospitality and travel professionals in September of 2016.

» Access the report

» Celebrate the Winner of the first Pioneer in Visual Storytelling Award at the Adrian Awards Gala
Presented in conjunction with Libris by PhotoShelter, the Pioneer in Visual Storytelling Award celebrates a brand in the travel and tourism industry that has shown consistent commitment to using visual assets creatively in marketing and communication to tell its story. The award will be presented at the HSMAI Adrian Awards Dinner Reception & Gala, February 21, 2017, at the New York Marriott Marquis.

Categories: Marketing, Digital
Insight Type: White Papers