HSMAI Adrian Awards Best of Category Award winners were recently given the spotlight at the awards celebration in New York. Best of Category Awards are given for the highest scoring entry in each Adrian entry category for small, medium and large budget campaigns. See a sample of the winning work:
Learn about all the 2024 Adrian Winners: https://adrianawards.hsmai.org/winners-gallery/
Puerto Rico Tourism Company, in collaboration with ROCA Marketing, KIS Agency, and VML Puerto Rico took home the Best of Show award in the Integrated Campaign division at the 68th Annual Adrian Awards for their “Puerto Rico Sí” campaign. The award-winning campaign was designed to train and empower tourism industry professionals, enhancing the visitor experience and making Puerto Rico known as a destination of exceptional service globally.
Learn more about the 2024 Adrian Awards winners Here: https://adrianawards.hsmai.org/winners-gallery/
Marriott Bonvoy’s innovative approach earned them the HSMAI Adrian Award’s Best of Show honor in the Digital division for Marriott Bonvoy Land. The campaign successfully engaged younger generations by leveraging strategic partnerships and creating immersive experiences.
Learn more about the 2024 Adrian Awards Winners Here: https://adrianawards.hsmai.org/winners-gallery/
The Port Aransas Tourism Bureau & Chamber of Commerce, along with Madden Media, won the Best of Show award in the Advertising division at the 2024 HSMAI Adrian Awards for their “Find What You Need in Port A” Guerrilla Marketing Campaign. The campaign positioned Port Aransas as “Austin’s Beach” through an engaging treasure hunt and interactive brand experiences, resulting in over 1.7 million digital impressions and a significant increase in new users and engaged sessions from the Austin area.
Learn more about the 2024 Adrian Awards Winners Here: https://adrianawards.hsmai.org/winners-gallery/
From the HSMAI Adrian Awards 2024 best of show winning entry for Public Relations and Communications, check out “SOLARBRATION,” from Omni Hotels and Resorts. See how they created a unique and memorable experiences for guests at their destination in honor of the total solar eclipse.
Learn more about the 2024 Adrian Awards Winners Here: https://adrianawards.hsmai.org/winners-gallery/
Highlights from the keynote presentation by Celeste Headlee at the 2024 HSMAI Sales Leader Forum in Washington DC.
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HSMAI Sales Leader Forum
November 14, 2025
Chicago, IL
Dr. Breffni Noone, Professor, Penn State University, delivered this Strategic Issues session during the 2024 HSMAI Sales Leader Forum in Washington DC.
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HSMAI Sales Leader Forum
November 14, 2025
Chicago, IL
According to the latest Longwoods International tracking study of American travelers, 41% of them are likely to take an international trip in 2025. And 46% of those planning international travel say those trips will not reduce the number or shorten the length or spending on their domestic U.S. travel this year. Get insights for HSMAI from Longwoods President & CEO Amir Eylon:
Allison Handy, EVP Commercial, Aimbridge Hospitality, delivered this Strategic Issues session during the 2024 HSMAI Sales Leader Forum in Washington DC.
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HSMAI Sales Leader Forum
November 14, 2025
Chicago, IL
Scott Dahl, Board Member, Room Price Genie, and HSMAI’s 2024 Revenue Optimization Professional Of The Year (Corporate), gave this Lightning Round presentation during the 2024 HSMAI Sales Leader Forum:
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HSMAI Sales Leader Forum
November 14, 2025
Chicago, IL
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