Why Isn’t It All About (the Guests Like) Me?

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 ROC Americas, Stephen Hambleton, CRME, director of product management at IDeaS gave a presentation on “Why Isn’t It All About (the Guests Like) Me?”

Reframing Performance

HSMAI ROC 2021 Lightning Round presentation by Jennifer Hill, CRME, VP, Client Solutions, Kalibri Labs.

The New World of Capacity and Revenue Management

HSMAI ROC 2021 Lightning Round presentation by Dan Skodol, Vice President, Data Science and Analytics, Cendyn.

The Commercial Strategy Outlook: Recovery and Beyond

At HSMAI’s Commercial Strategy Week in Dallas, Sept. 27-30, two keynote addresses highlighted what the industry can expect in the coming months. At the Marketing Strategy Conference, Clayton Reid and Katie Briscoe, MMGY Global CEO and president (respectively) shared actionable insights around a series of timely topics related to leisure, commercial, and group segments. At ROC Americas, Adam Sacks, president of Tourism Economics shared his views on the economy and expectations for when travel will fully recover. View the two presentations below:

HSMAI Customer Insight: Traveler Confidence Improving As The Delta Variant Recedes | Longwoods

The changing colors of the autumn leaves appear to coincide with a significant, positive turn in Travel Sentiment! As the reports grow of the delta variant’s decrease in cases, its impact on key Travel Sentiment Indicators is fading, taking them close to levels not seen since earlier in the summer, reports Longwoods International President & CEO Amir Eylon. Here are his insights into the findings prepared for HSMAI:

Full Report:

ADR As You Wish

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 ROC Americas, Monika Morrobel, CRME, CHDM, corporate director of revenue at The Kessler Collection gave a presentation on “ADR as You Wish.”

Help Sellers Help Yourself

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 Marketing Strategy Conference, Holly Zoba, CHDM, principal at Scout Simply, gave a presentation on how to “Help Sellers Help Yourself.”

Outlook for Fall and Holiday Travel is Mixed | Longwoods

According to the latest Longwoods International tracking study of American travelers, despite initial hopes, leisure travel this fall and holiday period is not expected to rebound significantly.  In fact, a third of travelers expect to take even fewer trips than they did during the coronavirus-dominated 2020 fall and holiday season. Get insights on the findings prepared by CEO Amir Eylon for HSMAI:

Latest Report: COVID-19 Travel Sentiment Study – Wave 47: Outlook for Fall and Holiday Travel is Mixed

HSMAI Customer Insight: Delta Variant Setting Off Alarm Bells for Travel Industry | Longwoods

Turning the corner into the latter part of the summer travel season, we see the delta variant having a significant impact on several key Travel Sentiment Indicators and taking us back to levels not seen since April, reports Longwoods International CEO Amir Eylon. See more of his analysis for HSMAI of their latest customer research:

 

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Fear of Delta Variant Impacting Some Travel Plans

According to the latest Longwoods International tracking study of American travelers, a quarter are postponing travel because of the recent increased spread of the Delta variant of COVID-19. “We may be approaching a new pandemic tipping point, in the battle between the more transmissible Delta variant and the power of vaccinations to prevent or at least lessen the
impact of infections,” said Amir Eylon, President and CEO of Longwoods International, who provides additional insights for HSMAI:

Read the full report: