HSMAI SPECIAL REPORT: Hospitality Successes During the Pandemic Year
Best Practices in Hotel CSR, Communications, Recovery, and Talent From HSMAI’s 2020 Adrian Awards Gold Winners.
Showing Items with Advertising Category
HSMAI SPECIAL REPORT: Best Practices – 2019 Platinum HSMAI Adrian Awards
This Special Report — presented with the support of HSMAI’s 2020 Organizational Member companies — offer profiles of the 24 campaigns that won Platinum honors as part of the 2019 Adrians.
Adrian Awards Case Study: Discover Puerto Rico’s ‘Have We Met Yet?’
Take inspiration from last year’s Platinum winners, including Discover Puerto Rico’s ‘Have We Met Yet?’ Brand Repositioning”.
HSMAI Insight: Evolving Creative Messaging in a Post Covid World | Google
This recording was made especially for HSMAI members by Google. HSMAI wishes to thank Google for their insights in “Evolving Creative Messaging in a Post Covid World.”
The Futures of Advertising, Digital Marketing, and PR
Located in the center of the room at the Adrian Awards Dinner Reception and Gala in New York City on Jan. 21, the Future Stage offered three forward-thinking presentations from industry thought leaders.
Best of Show: Stellar Dining Series by The Ritz-Carlton
Take some inspiration from Marriott’s “Stellar Dining Series by The Ritz-Carlton,” which was honored in the 2019 HSMAI Adrian Awards Advertising Category.
Innovation Case Study: YouTube Director Mix
Innovation in Hospitality Advertising, Digital Marketing, and Public Relations is a new HSMAI Special Report that profiles Gold winners for Innovation in the 2019 Adrian Awards competition. Excerpted here is one of the Innovation profiles from the Special Report.
HSMAI SPECIAL REPORT: Innovation in Hospitality Advertising, Digital Marketing, and Public Relations
In this HSMAI Special Report — made possible with the support of HSMAI’s Organizational Member companies — you’ll find short profiles of Gold winners for Innovation from the 2019 Adrian Awards.
Custom GIFs and Other Secrets of Hospitality Marketing Innovation
A new HSMAI Special Report profiles this year’s Gold winners in the Innovation category, offering insights and best practices for hospitality marketing professionals at every level. Here are three — one each for advertising, digital marketing, and PR.
The Next Big Things in Hospitality Advertising, Digital Marketing, and Public Relations
What are some of the trends illuminated by this year’s HSMAI Adrian Awards program? We asked the group of industry thought leaders who gathered at the New York Marriott Marquis earlier this month for Platinum Judging to share some of the big ideas and bold innovations that jumped out at them.
What Do Adrians Judges Really Want?
HSMAI’s Adrian Awards honor creativity and innovation in hospitality advertising, public relations, and digital marketing. But what does that mean to the judges who actually decide which Adrians entries represent…
Advertising Best Practice — Following the ‘Golden Rule’
HSMAI’s 2019 Adrian Awards competition will honor creativity and innovation in hospitality advertising, digital marketing, and public relations at the Awards Gala January 21, 2020 at the New York Marriott Marquis. Until this year’s winners are unveiled, take some inspiration from one of last year’s Platinum winners.
Advertising Best Practice — ‘Sterling K. Brown Advertising Series’
HSMAI’s 2019 Adrian Awards competition is now closed, and our judging process is getting underway — honoring creativity and innovation in hospitality advertising, digital marketing, and public relations. Meanwhile, take…
Best Practices: HSMAI Adrian Awards Advertising Best of Show 2018
An inside look at what went in to the 2018 HSMAI Adrian Awards Advertising Best of Show winners (tie) Marriott International and its agency, mcgarrybowen: Golden Rule Campaign (Courtyard, Fairfield,…
PR Best Practice: A Perfect Night to Introduce a Perfect Day
HSMAI’s 2019 Adrian Awards competition will open in June 25 — honoring creativity and innovation in hospitality advertising, digital marketing, and public relations. Take some inspiration from one of last year’s Platinum…
Education, teamwork key elements to hotel marketing
Digital marketing experts speaking at the 2019 HSMAI Chief Digital Officer Executive Roundtable said hoteliers must work collaboratively and abandon incorrect assumptions to get the most out of their marketing efforts.
SEM, Attribution, and Other Trends in Travel Advertising
HSMAI has partnered with Phocuswright on a new report that offers a deep dive into travel-ad spend in the United States and Europe, exploring the essential trends that define digital…
From the 2018 Adrian Awards — the Latest Trends in Advertising, Digital Marketing, and Public Relations
The 2018 Adrian Awards are in full swing! With judging for HSMAI’s premier competition honoring the best in hospitality advertising, digital marketing, and public relations recently completed, we asked our…
Has Google Finally Proven That Online Ads Cause Offline Purchases?
The online giant has not had a very clear picture of where consumers shop in the physical world and how much they spend — until now.
What creativity in marketing looks like today
The changes happening in consumer behavior, technology, and media are redefining the nature of creativity in marketing.