Finding the future: Mobility, metrics, and merging skillsets

The average person and Big Data are inexorably and permanently intertwined. Big Data is us, because we are now Big Data. There’s no escaping it, writes LodgIQ’s Ravneet Bhandari. Each one of us is leaving an ever- growing digital footprint as technology and consumer behavior merge. We both consume information and produce it, highlighted by the new buzzword: prosumers. Oddly, while we’ve mashed up how we work, play and live, because of significant technology changes, in many instances hospitality professionals are still entertaining 1997, not 2017. It’s a strange dichotomy revealing an opportunity to rethink and reinvent how hoteliers connect with consumers.

Article excerpted from The HOTEL Yearbook Special Edition – Digital Marketing 2017, published in partnership with the HSMAI Foundation. All HSMAI members can download a free version of this publication via

Categories: Marketing, Digital, Sales
Insight Type: Articles